Likert scale questions usually have five, seven, or nine points, with five and seven points, used more frequently. Measuring customer attitudes with the Likert scale question
This technique's power is that it works across disciplines-it is just as applicable to a social science construct as it is a marketing one.
#CREATING A LIKERT SCALE IN DOCS SERIES#
In general, a series of statements each designed to view a construct from a slightly different perspective is leveraged. Organizational psychologist Rensis Likert developed the Likert Scale to assess the level of agreement or disagreement of a symmetric agree-disagree scale. Likert scale is typically a five, seven, or nine-point agreement scale used to measure respondents' agreement with various statements. Likert scale survey questions are essential in measuring a respondent's opinion or attitude towards a given subject and is an integral part of market research. In a Likert scale survey, respondents don't choose between 'yes/no,' there are specific choices based on 'agreeing' or 'disagreeing' on a particular survey question. It is one of the most widely used question types in a survey.
The Likert scale question is a psychometric scale where questions based on this scale are used in a survey. Likert scale questions - How it helps measure respondent attitude
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